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Cameo Models & Talent has proudly celebrated over 50 years as a top model and talent agency in Waterloo Region. Our actors and models have worked in local, national and international print, magazine covers, runway, TV commercials, music videos, theatre, and television shows.

Cameo Models & Talent is a high-calibre, multi-service agency, offering live show and fashion show production as well as excellent representation. We provide fantastic development and we dedicate ourselves to promoting and booking our models and actors!

Cameo works to recognize, nurture, and develop new models and guides established talent throughout their modelling and acting careers.

In the last few years, Cameo has worked in collaboration with Waterloo Central Railway with live shows on a train! We are thrilled to be their agency of choice for casting and providing talent on their many shows throughout the year. The highlight in 2017 and 2018 being the Polar Express shows which we are working on again this year! We were awarded Best Train Experience within the Warner Bros trains and we are so honoured with this achievement! In 2018 we received the Tourism Event of the Year award from the Ontario Tourism Awards of Excellence!

Lena Herold

Owner and Director

Lena started her personal development training at Cameo Models over 30 years ago. She went on to take modelling and acting classes and competed at the Modelling Association of Canada Convention where she was spotted and signed with an agency in Toronto and New York . She has worked in print, runway and commercials. Lena has instructed the modelling and acting program and has worked in all areas of fashion show production.

Lena successfully transitioned to Director in 2015, casting; training models; booking; and placing models into larger modelling markets. Cameo Models has continued to be a dominate agency for models and talent in Waterloo Region.


Shay Herold took her full year modelling and talent course over 10 years ago. After her graduation, she attended the Canadian Model and Talent Convention and was signed by a Toronto agency. She went on to work in a number of commercials and has also enjoyed participating and placing in pageants and performing on stage. During her time at Cameo she has worked in print, runway and live shows and also backstage production and casting. Shay also helped with camps and classes, assisting the instructors, especially with the acting classes.